The Story
Behind the Name
Citra takes its name from Maison Citröhan, a prototype home designed by the French‑Swiss architect Le Corbusier nearly a century ago. This model explored how technology and innovation could help meet the growing demand for housing—a challenge that feels especially close to home for us.
Le Corbusier believed that homes could be efficient, affordable, and uplifting at the same time. His ideas reshaped modern architecture and showed that progress in housing comes from rethinking how homes are designed, built, and experienced.
A Legacy That Shapes Our Work
By choosing the name Citra, we honour that legacy while shaping our own. Like Maison Citröhan, our work is driven by the belief that better building technology can expand what’s possible—enabling homes and neighbourhoods that are accessible, future‑focused, and designed for the way people live now.
KRAAL
LEMON
The Symbol That Carries the Name
Le Corbusier’s name for Maison Citröhan played on the citrus family of words—evoking clarity, precision, and a new model for living. Our symbol builds on that lineage, expressing the same qualities through a simple, modern form.
Our mark takes the shape of a lemon cross‑section: representing both nature’s geometry and structural strength. Its segmented form reflects the balance of light, structure, and longevity that guides our approach to design. But the circle holds a deeper resonance. Its form references the kraal, a traditional South African circular enclosure, one of humanity’s earliest and most enduring expressions of home and community.
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