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Citra and PowerOptimal Partner to Accelerate the Future of Smart, Sustainable Homes

Citra and PowerOptimal are partnering to reimagine smart sustainable homes in South Africa by embedding intelligent Elon® Smart water-heating technology directly into Citra’s
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A behind-the-scenes shot of Citra's new brand campaign. In the foreground, a videographer in an orange shirt operates a professional camera, filming a family gathered around a modern kitchen island under black pendant lights.

Citra’s New Brand Campaign Inspired by How Children Imagine Home

Mayor Geordin Hill-Lewis at CentralBlue development with Citra CEO Joel Baur, the Head of Development, and Head of Marketing by a Citra sign.

A Shared Vision for Cape Town: Mayor Geordin Hill-Lewis Visits CentralBlue

A Citra wall panel positioned inside specialised structural testing equipment at the new Citra Laboratory.

Citra Scales Innovation with Launch of New Laboratory Facility

Citra branded lanyards with black and yellow design, showcasing the company's logo and slogan.

Innovation Requires Evolution:Citra Unveils Strategic Brand Refresh

A Citra Building Technology wall mock-up, with a construction worker spraying plaster to the surface.

Citra Secures Swiss Market Entry with First Licensee

One side of a dark, navy globe with glowing lights representing cities. Bright turquoise lines arc between the cities to illustrate a global network.

New Book “Free Global Cities” Features Sustainable and Efficient Housing Insights from Citra Founders

Side profile of Canadian Paralympic athlete Austin Smeenk at the starting line of a race. He is leaning forward in his specialised racing wheelchair, wearing a white helmet with the number 3. A large purple event banner is visible in the background.

Citra Powers Paralympic Champion Austin Smeenk: A Partnership Forged in Innovation

View of the WCPDF Official Conference Booklet cover, held in a man's hands at the event.

Citra Sponsors Western Cape Property Development Forum 2025 Official Conference Booklet

The Citra Chairman and CEO standing together and smiling outside the EXPO XXI venue. They are posing in front of a large event banner for the "Rebuild Ukraine Construction & Energy" exhibition and conference.

Joel Baur and Benno Büeler Represent Citra at Rebuild Ukraine Conference

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Modern residential houses with unique curved architecture in a new housing development.
Partners
Logo of Agrément South Africa featuring green and grey text with a stylized green letter "A" and the tagline "innovative construction product assessments."
Logo of the African Union for Housing Finance, featuring a maroon silhouette map of Africa beneath a roof icon next to navy blue text.
Logo of the Centre for Affordable Housing Finance in Africa, featuring four orange square tiles with the letters C, A, H, F next to grey text.
Logo of the International Code Council (ICC), featuring a white globe graphic inside a dark green block next to green text.
Logo of the National Home Builders Registration Council featuring large blue "NHBRC" letters centered between thin horizontal lines and descriptive text.
Official logo for OpenSpace, featuring a blue stylized geometric emblem alongside the text "OpenSpace" in a clean, modern blue sans-serif font.
Logo of Stellenbosch University featuring a stylized gold 'S' emblem next to maroon text reading "Stellenbosch University, Iyunivesithi, Universiteit."
Logo of the Western Cape Property Development Forum (WCPDF), featuring overlapping blue and grey building icons next to grey and blue text.
Logo of Wesgro featuring two-tone blue and grey lettering, with the tagline "cape town & western cape tourism, trade & investment."
Logo of ETH Zurich featuring the bold slanted acronym "ETH" above text reading "Eidgenössische Technische Hochschule Zürich" and "Swiss Federal Institute of Technology Zurich."
Logo of the University of Cape Town featuring the official shield crest alongside text reading "UNIVERSITY OF CAPE TOWN" in English, isiXhosa, and Afrikaans.
Logo of Innosuisse featuring a red shield with a white Swiss cross emblem next to black text reading "Innosuisse."
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