Le Corbusier’s name for Maison Citröhan played on the citrus family of words—evoking clarity, precision, and a new model for living. Our symbol builds on that lineage, expressing the same qualities through a simple, modern form.
Our mark takes the shape of a lemon cross‑section: representing both nature’s geometry and structural strength. Its segmented form reflects the balance of light, structure, and longevity that guides our approach to design.
But the circle holds a deeper resonance. Its form references the kraal, one of humanity’s earliest and most enduring expressions of home and community. By merging the geometry of nature with the ancient concept of the kraal, our symbol represents Citra’s ultimate goal: creating places of gathering, safety, and belonging that support the lives built within them.