Contact Citra
Contact Citra
Last Updated: 21 July 2026
Pablo Picasso once said, “Everything you can imagine is real.”
If you ask a child to imagine a home, they don’t think in floor plans or materials. They picture spaces that feel open, bright, and welcoming. Their drawings show homes where life unfolds freely and every corner holds a story.
Citra’s new brand campaign, Live Different, begins exactly there.
Before a single frame of the advert was filmed, Citra asked children to draw their dream homes. The results were wonderfully unfiltered—bright shapes, improbable angles, windows placed simply because they felt right. These sketches became the creative foundation of the campaign.
By anchoring the visual direction in children’s drawings, the advert captures a perspective untouched by construction constraints. It reflects how children instinctively understand home: a place that protects, inspires, and lets them grow. And in many ways, if a child imagined the home they wanted to live in, it would look remarkably like a Citra home—warm, secure, thoughtfully crafted, and built with care.
Created in collaboration with The Video Cartel and directed by Nelis Botha, the advert follows the daily rhythm of a young family, opening with a quiet reminder of what home means: a place to shelter from the world, where we discover, feel, laugh, and imagine.
The narrative then shifts from children sketching their dream homes to Citra’s own architects, designers, and engineers bringing those ideas to life. This transition mirrors Citra’s in‑house process—moving seamlessly from raw imagination to advanced technical execution.
Throughout the video, viewers see glimpses of Citra’s patent‑protected building technology being assembled, framed by the principles that guide the company’s work: research different, solve different, build different, and craft different. Together, these moments highlight how every Citra home is shaped by human intention, supported by technology, and refined through craft—all working together to change how people live.
The advert concludes with a simple, universal scene: a mother pinning her child’s house drawing onto the kitchen fridge. No words—just a gesture every family recognises. The final line, “Everything you can imagine is real,” brings the story full circle, linking childhood imagination to the way Citra approaches homebuilding.
That connection sits at the heart of the campaign. As Lisha Klopper, Head of Marketing and Communication at Citra, explains, imagination isn’t separate from engineering—it’s a driver of it:
“At Citra we build with the belief that imagination and engineering belong together. Our ‘Live Different’ campaign is an invitation to look past traditional building constraints and see what is truly possible when Swiss precision meets raw creativity. We bring world-class technology that challenges conventional and makes the imagined reality.”
For Citra, Live Different is more than a campaign. It reflects the company’s purpose: to help families live in the home they always imagined—a well‑designed, comfortable space that delivers lasting quality, sustainability, and value.
By pairing the emotional heartbeat of home with the advanced building technology that makes it possible, the campaign reflects Citra’s belief that imagination and engineering belong together. Families bring the vision; Citra brings the capability to make that vision real.
Watch the full brand advertisement.
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