{"id":3815,"date":"2026-05-08T11:51:35","date_gmt":"2026-05-08T09:51:35","guid":{"rendered":"https:\/\/io03tlvyeg.wpdns.site\/?page_id=3815"},"modified":"2026-06-11T22:43:36","modified_gmt":"2026-06-11T20:43:36","slug":"the-meaning-behind-citra","status":"publish","type":"page","link":"https:\/\/www.citra.build\/en-us\/the-meaning-behind-citra\/","title":{"rendered":"The Meaning Behind Citra"},"content":{"rendered":"\t\t
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Live Different<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n The Meaning Behind Citra <\/h1>\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Call to Action<\/div>\n
Call to Action<\/div>\n <\/div>\n <\/a>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Live Different<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n The Meaning Behind Citra <\/h1>\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Call to Action<\/div>\n
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\n The Story <\/h2>\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n Behind the Name <\/h2>\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tCitra takes its name from Maison Citr\u00f6han, a prototype home designed by the French\u2011Swiss architect Le Corbusier nearly a century ago. This model explored how technology and innovation could help meet the growing demand for housing\u2014a challenge that feels especially close to home for us.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tLe Corbusier believed that homes could be efficient, affordable, and uplifting at the same time. His ideas reshaped modern architecture and showed that progress in housing comes from rethinking how homes are designed, built, and experienced.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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A Legacy That Shapes Our Work<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tBy choosing the name Citra, we honour that legacy while shaping our own. Like Maison Citr\u00f6han, our work is driven by the belief that better building technology can expand what\u2019s possible\u2014enabling homes and neighbourhoods that are accessible, future\u2011focused, and designed for the way people live now.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Learn more<\/div>\n
Learn more<\/div>\n <\/div>\n <\/a>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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KRAAL<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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LEMON<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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The Symbol That Carries the Name<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Le Corbusier\u2019s name for Maison Citr\u00f6han played on the citrus family of words\u2014evoking clarity, precision, and a new model for living. Our symbol builds on that lineage, expressing the same qualities through a simple, modern form.
Our mark takes the shape of a lemon cross\u2011section: representing both nature\u2019s geometry and structural strength. Its segmented form reflects the balance of light, structure, and longevity that guides our approach to design.
But the circle holds a deeper resonance. Its form references the kraal, one of humanity’s earliest and most enduring expressions of home and community. By merging the geometry of nature with the ancient concept of the kraal, our symbol represents Citra\u2019s ultimate goal: creating places of gathering, safety, and belonging that support the lives built within them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n Partners <\/h4>\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Citra<\/figure><\/div>
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\"OpenSpace_idSKGAyfAG_1\"<\/figure><\/div>
\"Citra<\/figure><\/div>
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\"Citra<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Live Different The Meaning Behind Citra Call to Action Call to Action Live Different The Meaning Behind Citra Call to Action Call to Action The Story Behind the Name Citra takes its name from Maison Citr\u00f6han, a prototype home designed by the French\u2011Swiss architect Le Corbusier nearly a century ago. This model explored how technology […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3815","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.citra.build\/en-us\/wp-json\/wp\/v2\/pages\/3815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.citra.build\/en-us\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.citra.build\/en-us\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.citra.build\/en-us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.citra.build\/en-us\/wp-json\/wp\/v2\/comments?post=3815"}],"version-history":[{"count":0,"href":"https:\/\/www.citra.build\/en-us\/wp-json\/wp\/v2\/pages\/3815\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.citra.build\/en-us\/wp-json\/wp\/v2\/media?parent=3815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}