{"id":10069,"date":"2026-07-21T13:09:01","date_gmt":"2026-07-21T11:09:01","guid":{"rendered":"https:\/\/www.citra.build\/?post_type=citra-news&#038;p=10069"},"modified":"2026-07-21T13:09:02","modified_gmt":"2026-07-21T11:09:02","slug":"citras-new-brand-campaign","status":"publish","type":"citra-news","link":"https:\/\/www.citra.build\/en-us\/news\/citras-new-brand-campaign\/","title":{"rendered":"Citra\u2019s New Brand Campaign Inspired by How Children Imagine Home"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Pablo Picasso once said, \u201cEverything you can imagine is real.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you ask a child to imagine a home, they don\u2019t think in floor plans or materials. They picture spaces that feel open, bright, and welcoming. Their drawings show homes where life unfolds freely and every corner holds a story.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Citra\u2019s new brand campaign, Live Different, begins exactly there.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before a single frame of the advert was filmed, Citra asked children to draw their dream homes. The results were wonderfully unfiltered\u2014bright shapes, improbable angles, windows placed simply because they felt right. These sketches became the creative foundation of the campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By anchoring the visual direction in children\u2019s drawings, the advert captures a perspective untouched by construction constraints. It reflects how children instinctively understand home: a place that protects, inspires, and lets them grow. And in many ways, if a child imagined the home they wanted to live in, it would look remarkably like a Citra home\u2014warm, secure, thoughtfully crafted, and built with care.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Created in collaboration with <a href=\"https:\/\/thevideocartel.tv\/\" target=\"_blank\" rel=\"noopener\">The Video Cartel<\/a> and directed by Nelis Botha, the advert follows the daily rhythm of a young family, opening with a quiet reminder of what home means: a place to shelter from the world, where we discover, feel, laugh, and imagine.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The narrative then shifts from children sketching their dream homes to Citra\u2019s own architects, designers, and engineers bringing those ideas to life. This transition mirrors Citra\u2019s in\u2011house process\u2014moving seamlessly from raw imagination to advanced technical execution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Throughout the video, viewers see glimpses of Citra\u2019s patent\u2011protected building technology being assembled, framed by the principles that guide the company\u2019s work: research different, solve different, build different, and craft different. Together, these moments highlight how every Citra home is shaped by human intention, supported by technology, and refined through craft\u2014all working together to change how people live.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The advert concludes with a simple, universal scene: a mother pinning her child\u2019s house drawing onto the kitchen fridge. No words\u2014just a gesture every family recognises. The final line, \u201cEverything you can imagine is real,\u201d brings the story full circle, linking childhood imagination to the way Citra approaches homebuilding.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That connection sits at the heart of the campaign. As Lisha Klopper, Head of Marketing and Communication at Citra, explains, imagination isn\u2019t separate from engineering\u2014it\u2019s a driver of it:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAt Citra we build with the belief that imagination and engineering belong together. Our &#8216;Live Different&#8217; campaign is an invitation to look past traditional building constraints and see what is truly possible when Swiss precision meets raw creativity. We bring world-class technology that challenges conventional and makes the imagined reality.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Citra, Live Different is more than a campaign. <a href=\"https:\/\/www.citra.build\/about-citra\/\">It reflects the company\u2019s purpose: to help families live in the home they always imagined\u2014a well\u2011designed, comfortable space that delivers lasting quality, sustainability, and value.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By pairing the emotional heartbeat of home with the advanced building technology that makes it possible, the campaign reflects Citra\u2019s belief that imagination and engineering belong together. Families bring the vision; Citra brings the capability to make that vision real.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Watch the full brand advertisement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Citra\u2019s new brand campaign \u201cLive Different\u201d explores how children imagine home and how those ideas shape the way Citra designs and builds.<\/p>\n","protected":false},"author":6,"featured_media":10059,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"footnotes":""},"news-categories":[],"class_list":["post-10069","citra-news","type-citra-news","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.citra.build\/en-us\/wp-json\/wp\/v2\/citra-news\/10069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.citra.build\/en-us\/wp-json\/wp\/v2\/citra-news"}],"about":[{"href":"https:\/\/www.citra.build\/en-us\/wp-json\/wp\/v2\/types\/citra-news"}],"author":[{"embeddable":true,"href":"https:\/\/www.citra.build\/en-us\/wp-json\/wp\/v2\/users\/6"}],"version-history":[{"count":3,"href":"https:\/\/www.citra.build\/en-us\/wp-json\/wp\/v2\/citra-news\/10069\/revisions"}],"predecessor-version":[{"id":10073,"href":"https:\/\/www.citra.build\/en-us\/wp-json\/wp\/v2\/citra-news\/10069\/revisions\/10073"}],"wp:attachment":[{"href":"https:\/\/www.citra.build\/en-us\/wp-json\/wp\/v2\/media?parent=10069"}],"wp:term":[{"taxonomy":"news-categories","embeddable":true,"href":"https:\/\/www.citra.build\/en-us\/wp-json\/wp\/v2\/news-categories?post=10069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}